As an exhibitor, getting people to notice your booth is the most important part of a trade show. It’s even better if you can get them to stay and learn more about your brand. Here are a couple tips for how you can ensure that your booth is getting the attention it deserves!
Driving engagement before the show
It’s essential to be proactive with your outreach. Before the show, you should reach out to your existing customers to let them know you’ll be at the event. An e-mail blast or shared posts on social media can allow your audience to preview your online content, videos and testimonials, hopefully encouraging them to attend the show as well. Now it’s time to prove that you’re worthy of their time. Follow these tips during the show and you’ll be sure to see a rise in engagement.
Stay active on social
This doesn’t mean that you should be glued to your phone the whole day, but it can be helpful to interact on social media during the event. People rely on these platforms to take advantage of special promotions at the event, and also to keep an eye out for the most popular brands on the show floor. Staying active on social will help connect attendees with your brand.
Be creative with your décor
Depending on the trade show, there can be dozens if not hundreds of booths for attendees to visit. This means your booth needs to be bold and eye-catching to attract an audience. Try not to box yourself in with a table right in front. Instead, you may want to consider a more open floor plan with a popup display. This gives attendees a chance to fully experience your exhibit comfortably, and encourages more fluid movement.
Listen to your audience
At these trade shows, your first instinct may be to talk the ear off of anyone that will listen, but you have to remember the 80/20 rule: Listen 80 percent of the time and talk 20 percent. Your audience will want their voice to be heard, so the more you listen, the more engagement you’ll receive.
Follow these tips and you’ll be sure to see an increase in engagement at your booth. You bring your brand, and All Pro Displays & Graphics can help with the rest! We’re your “one-stop” provider for everything you need to stand out at your next trade show.
