Going to a trade show involves preparation in every area- materials, attendance, travel, budget, distribution tactics…it can be overwhelming! While we can’t give you your budget, we can give you some straightforward questions you can ask yourself (and your team!) before, during, and after a tradeshow!
Before Going to A Trade Show
– What promotional materials will we have?
– How can we best impact each person?
– What are our goals and ideal outcome from attending this?
– Who is coming? Do we have people involved that can answer any and all questions?
– How will we delegate duties throughout the show?
During The Trade Show
– Are there any other booths in our same field? What are they doing differently?
– Are other booths getting better results? How can we improve our marketing?
– How can we connect with potential clients in a meaningful way?
– How many people are leaving their contact information?
– Are we operating effectively?
After The Trade Show
– What were our strengths? What were our weaknesses?
– What impact did attending the show have on business?
– Were some materials more popular than others?
– Did we make impressions on potential clients and other businesses?
– How can we improve the needed areas before the next show?
Of course, you may have more specific questions as you go. These questions are a great guideline for ensuring you get the most out of every trade show you attend. To really maximize your impact, give us a call.
When you work with us at All Pro Displays and Graphics, you can rest assured you’re working with the trade show industry experts. We have over 16 years of experience in the industry, and we don’t work on commission. We believe in a no-pressure approach, and our advice always focuses on your best interest! Not only do we offer the rental and purchase of trade show booth displays, but we have over 250 products, including supplementary and promotional materials, to ensure your time at a tradeshow is impactful. While we assist with many Southern California and Las Vegas tradeshows, we happily ship each of our products across the United States and Canada. Just give us a call, and we will get to work!
To get a quote or start designing your booth and materials for your upcoming show, visit us online or call us at 909-465-1400.If you’re looking for tips on how to make lasting impressions at trade shows, have an interactive trade show booth, or just tips in general, check out our blog!
