Any vendor who regularly attends trade shows knows that standing out isn’t an option, it’s a necessity. And there’s no easier way to do that than with a unique and memorable display to show off your products and/or services. Double decker displays have become an increasingly popular way to – quite literally – stand out, due to the massive space they grant you.
But if you really want to maximize your impact with potential customers, it’s important to customize your display to create a unique and authentic appeal. Your double decker display offers you a grand canvas for creativity and brand storytelling. Take full advantage of that by customizing your display in a way that wows visually and authentically represents your brand.
Understanding the Power of Customization
Customization in double decker displays is all about creating a space that reflects your brand’s personality and values. It’s a strategic approach to enhance brand visibility, increase attendee engagement, and leave a lasting impression. You can have 10,000 people pass through your display throughout the day, but if few of them really remember it, does it really matter? Drawing people in is only half the battle, you also want to imprint your brand on their memory.
Starting with a Solid Foundation
Setting Clear Objectives and Themes
Every successful double decker display begins with a well-thought-out plan. Determine what you want to achieve – is it brand awareness, product launches, or lead generation? Set a theme that resonates with your brand and your goals for that particular event.
Importance of Brand Consistency
Your display should be an extension of your brand identity. Consistency in colors, logos, and messaging is key. It helps in reinforcing your brand and making your display instantly recognizable, without throwing too much at people or confusing them with conflicting themes and topics.
Design Elements to Focus On
Unique Layouts and Architectural Elements
Don’t be afraid to experiment with layouts and structures. A unique architectural design can act as a magnet for attendees. Think beyond the conventional to create a space that stands out.
Colors and Graphics
Use colors and graphics that align with your brand while attracting attention. Bold, vibrant graphics can make your display pop, but they need to harmonize with your overall branding. Graphics should be designed to catch the attention of a passer-by while also telling them something about your business.
Interactive Features
Interactive elements like touch screens, games, or live demos not only engage visitors but also make your display more memorable. They provide a hands-on experience of your brand. As long as you have the budget for such features, they’re a great way to offer something few others are at a given trade show.
Innovative Use of Technology
Immersive Tech Experiences
Incorporate technologies like augmented reality, virtual reality, or interactive screens to create an immersive experience. They can transform your double decker display into an engaging and futuristic space where customers are able to get a different perspective on the products you’re selling.
Social Media Integration
Embed social media elements for wider reach. Include live tweet screens, Instagram-able spots, or QR codes linking to your social pages. This allows you to extend the experience beyond the physical space and to reach a wider audience.
Maximizing Space and Functionality
Utilizing Both Levels
Each level of your double decker display offers unique opportunities. For example, you can use the upper level for VIP meetings or quiet lounging areas, and the lower level for more dynamic, engaging activities.
Balancing Aesthetics and Practicality
While focusing on design, don’t overlook functionality. Comfortable seating, clear signage, and accessible product displays are just as important as aesthetic elements. Ideally, you weave the two concepts together to create a functional space adorned with your brand’s aesthetic.
Lighting and Visual Effects
Creating the Right Ambiance
Lighting can dramatically change the mood and focus of your display. Use it strategically to highlight key areas, create ambiance, or guide visitors through your space.
Dynamic Visuals
Screens, projectors, or LED displays can add movement and life to your display. They’re perfect for showcasing products, showing off branding videos, or creating engaging backdrops. This will certainly set you apart from the typical trade show vendor.
Common Customization Mistakes to Avoid
Frequent Errors
There are quite a few common mistakes that trade show vendors make when customizing their double decker display. One big one is overlooking visitor flow. You should be ready for crowds of different sizes and should have enough going on that people aren’t waiting around.
Additionally, it’s important to be sure you have a good plan to set up the display and all the customizations therein ahead of time to avoid any issues. Other mistakes include going overboard with branding at the expense of getting the customer interested in your product and neglecting the user experience.
Avoiding Pitfalls
The best way to avoid these common mistakes is to plan meticulously. Be ready for anything that the day can throw at you. Remember, to focus on visitor experience above all else. That means maintaining a balance between branding and aesthetics and always keeping the visitor’s perspective in mind. Think about how you can attract them to your display, get them to hang around for a while, and teach them what you want them to know about your product.
Creating a unique and authentic double decker display requires a blend of creativity, strategic planning, and attention to detail. From leveraging the latest technologies to making the best use of space, each element plays a crucial role in making your display stand out.
When you need a double decker display that truly represents your brand and help customizing it to your exact specifications, All Pro Displays and Graphics is your go-to partner. With the variety of double decker display options we have available for rent and purchase, we can help you create a display that both attracts attention and tells a compelling brand story. Contact us today to learn more!
