Anyone who immersed in the world of trade shows knows that cost efficiency is far from just a buzzword—it’s the backbone of a successful marketing strategy. If you want the event to be worthwhile for your business, you have to be sure you can reach and impress as many potential customers as possible while spending as little as possible.
Many companies try to maximize their impact with a double decker display, which tends to have more of an upfront cost. However, the extra money you pay to rent or buy the display may be worth it when you consider the many benefits of using such a display. These eye-catching structures stand out from the crowd – both in terms of size and in the variety of options you have when it comes to using them.
Still, it’s important to be cognizant of your expense at all times. To properly manage that budget when using a double decker display, you have to understand the appeal of these displays, the costs associated, potential hidden costs, and methods to maximize the value of your display.
Understanding Double Decker Displays
Double decker displays are the titans of trade shows and events. They offer a multi-level experience that elevates your brand both figuratively and literally. With additional space for meetings, demonstrations, and branding, they provide a dynamic environment that draws attendees in.
However, the cost implications are worth considering. Typically, the price range varies widely based on size, design complexity, and features. Factors like materials, customization, transportation, and assembly all play into the final cost.
When purchasing, you could pay anything from the low five figures for the smallest display with the simplest design to the low six figures for a much larger (think 40×50 feet) display with all the bells and whistles. Renting is, of course, cheaper, provided you don’t attend enough trade shows to make buying worth it. Understanding all of these elements is key to planning your budget effectively.
Planning Your Budget
Initial Considerations
Before renting or purchasing a double decker display, it’s crucial to determine your financial limits and marketing goals. What do you want to achieve with your display, and what budget do you have to work with? And, crucially, will the money your spending on the display be made up by the increased number of potential customers that visit your booth? These considerations set the stage for a budget that aligns with your objectives.
Cost Breakdown
The total cost of a double decker display isn’t just the sticker price. It includes purchase or rental, transportation, assembly, and additional features like lighting and custom graphics. Breaking down these costs gives you a clear picture of where your money is going and where you might be able to cut back without compromising on impact. It’s important to be on the same page with the company you’re buying or renting from when it comes to the total cost.
Strategies for Cost-Efficient Double Decker Displays
Rental vs. Purchase
Consider the long-term and short-term costs and benefits of renting versus purchasing. Rental might be more cost-effective for infrequent use, while purchasing will save money over time for regular exhibitors. Of course, renting also offers you the option of trying a few different sizes and styles before deciding on a display to purchase.
Customization and Reusability
Customizing your display can seem like a luxury, but when done efficiently, it’s a cost-saving strategy. Choose reusable components that can adapt to different themes and layouts. This way, you’re investing in a versatile asset.
Maximizing Your Double Decker Display’s Impact
Design Tips
A cost-effective display doesn’t have to look cheap. Balance visual appeal with budget constraints by focusing on high-impact elements like bold graphics and strategic lighting.
Leveraging Technology
Incorporate cost-effective tech features like QR codes and social media integrations that increase engagement without breaking the bank. These can provide a modern touch to your display without a hefty price tag.
Hidden Costs and How to Avoid Them
Identifying Potential Hidden Costs
From overtime labor on setup to last-minute changes, hidden costs can creep up unexpectedly. Be aware of any of these potential pitfalls to stay within budget. Keep track of all costs associated with your first trade show experience so that you can keep them in mind going forward. All Pro Displays and Graphics turnkey rentals include shipping, setup of the display before the show, dismantling, repacking the display, and post-show return shipping.
Prevention Strategies
Anticipate and plan for additional expenses. Have a contingency budget, and always double-check quotes and contracts to avoid surprises. And don’t overspend on anything, unless you’re sure it’s a good bet to bring you return on investment.
Long-Term Investment and ROI
A well-managed budget for a double decker display can lead to better ROI in the long term. Keep track of all costs and regularly review the returns in terms of lead generation, sales, or brand visibility. Use tools and methods to monitor spending and success, adapting your strategy as needed.
Common Mistakes and How to Avoid Them
Overview of Frequent Budgeting Errors and Their Solutions
Underestimating costs, overlooking hidden fees, and skimping on quality are common mistakes. Recognize these pitfalls to steer clear of them. You can do so by planning thoroughly, seeking multiple quotes and always having a buffer in your budget. Quality and cost-efficiency can coexist with careful planning and smart decision-making.
Trust All Pro Displays and Graphics When You Need a Double Decker Display on a Budget
All Pro Displays and Graphics offers a variety of double decker displays to fit different budgets without compromising on quality. We understand the importance of cost efficiency and are committed to helping you find a display that’s perfect for your needs and budget.
Remember, a double decker display is more than just an expense; it’s an investment in your brand’s visibility and impact. If you want to make a statement at your next event without overspending, contact us today!
